The holiday season is in full swing, and that means a lot of well-known brands are showcasing their merchandise at trunk shows across the country. A “trunk show” is an event, usually for select loyal customer or staff members, in which vendors present merchandise at a venue, boutique or hotel suite. Trunk shows allow a brand to gain recognition and shoppers to get some great deals. They have enjoyed an increase in popularity over the years as people have become more brand savvy thanks to social media, blogs and word of mouth.
This has been a very busy time for Camille K as well. We’ve recently participated in several trunk shows, including the recent Yola Colon at the Mark Hotel trunk show in New York City. The ladies in attendance mixed and mingled with other guests in one of the Upper East Side hotel’s signature suites, which overlooks Central Park. They sipped champagne and browsed the designer’s wares, getting a head start on their holiday jewelry season shopping.
It all sounds pretty amazing, doesn’t it? Luckily if you’re in the New York area, you can still participate in a Camille K trunk show. We’re currently taking part in the Yildiz & Aylin 2015 Holiday Trunk Show at 188 E 78th Street, where we’ll have jewelry designs for sale through the end of the week. Come try on a gold bracelet for women or some of our more colorful creations.
Of course, not everyone can fly to New York at a moment’s notice (although it would be nice). But fear not, you can enjoy the trunk show experience from the comfort of home thanks to online shopping. Just a few of the Camille K pieces we’ve had for sale at trunk shows include:
- The Lucky Pearl Cuff—for when you want to add a little elegance to a casual outfit. This cuff makes a wonderful holiday gift, but it’s also a nice treat for yourself!
- Our Empire Swirls—for that fashionable friend who seems to have everything.
- Something from the Biltmore Collection—for when you’re feeling festive or any occasion that calls for being adorned with jewels.
From a shopper’s perspective, you really can’t go wrong with a trunk show. Not only can you find great deals and beautiful products, but you’ll have the chance to give the designers feedback through what you buy and what you enjoy. This in turn helps the designers see what is popular. The more we know what you like, the better we will be at creating beautiful styles that you love and will wear for years to come. The brands tend to love trunk shows because the designers get to meet the customers face to face, build brand loyalty and make connections.
Need some tips for navigating trunk shows? Here’s how to make sure you have the best possible experience:
First, narrow down some designers you’re especially fond of (this is the fun part!). It’s easier to find the best trunk shows if you have an idea of which brands you’re looking for.
Have a good idea of your taste and styles that suit you—or, if you’re holiday shopping for others, get a feel for what they’d like. This will save you a lot of time in the long run.
Get there early if you can. If you’ve ever been to a wedding dress trunk show, you’ve seen the madness that can result. Women’s apparel and accessories trunk shows are typically less chaotic, but if you beat the rush, you’ll find the best jewelry season pieces.
Do your research. Find out about the boutique that will be hosting the trunk show and research every brand that will have products there, even if you’re not necessarily interested in what you’re selling. You just might be pleasantly surprised!
Come prepared with questions. If the designers themselves aren’t there, there will still be reps who should be able to answer any questions you might have about the brand or the designs.
Don’t bring a large entourage. A trunk show is usually a more intimate affair. Bring a friend or two, grab a mimosa and take your time admiring the designs.
Have fun! Trunk shows are meant to feel like exclusive parties where designers can showcase their talents. Be prepared to talk to them and to mingle with the other shoppers. You might even make some new friends!
Check out a few snaps from our recent trunk shows!